Successful Email Lead Generation Campaigns Critical Checklist

Over the last few years, email has proven itself to be one of the most effective tools available to Internet marketers. Even with the rise of social media marketing and other more complex strategies, email marketing retains a strong track record of success.

To get the most out of email marketing, however, it’s important to create a comprehensive campaign that efficiently generates leads for your business while minimizing costs. Today, we’ll explore eight key tips to help you along the way while simultaneously building your opportunities as a business. Continue reading “Successful Email Lead Generation Campaigns Critical Checklist”

Well Guarded Secrets of Email Marketing

When you hear the phrase “email marketing,” you probably think of the millions of emails that clutter your inbox on a daily basis, screaming for you to open, open, open and buy, buy, buy.

As a consumer, the increase in email marketing over the last several years can feel seriously annoying . But when you’re considering email marketing for your business, there’s no getting around it: It seriously works.

According to Salesforce , 70% of people say they always open emails from their favorite companies. For every $1 spent on email marketing, companies receive an average return of $44.25. And 93% of consumers get at least one permission-based email a day. (Pretty convincing stats, no?).

If you’re creating your first email marketing strategy or looking to revamp your approach, don’t let your email campaign be one that constantly gets deleted from your audience’s inbox. To make sure your marketing is effective as possible, try these four tips that I’ve borrowed from my favorite email-savvy brands. Continue reading “Well Guarded Secrets of Email Marketing”

Getting Emails Opened and Read

We’ve all been there …

You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line.

You hit publish with a sigh of relief. That’s done.

But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing.

Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through?

It doesn’t really need to be so hard. You’re about to learn the most important advice I’ve found for writing emails that get opened, read, and clicked.

Ready? Continue reading “Getting Emails Opened and Read”