Your First Facebook Marketing Campaign

I. Advertising Is an Investment

Remember the story of Jack and the Beanstalk? In the fairy tale, a boy trades his family’s source of food and income — a cow — for magic bean seeds. Angered by her son’s foolishness, his mother tosses the seeds out the window. For a moment, joke’s on mom. Overnight those tiny seeds sprout into a giant beanstalk that stretches high into the clouds.

Most people expect beanstalk growth from their Facebook ad campaigns. They forget there’s an evil giant lurking in those clouds. Instead, they bank on big magic. Speed. Results. They create a campaign, spend $100, and anticipate $10,000 returns. Continue reading “Your First Facebook Marketing Campaign”