The whole idea of a sales funnel is to bring people through the buying process, in order to make them lifelong customers to your business.
The Online World
The idea of the “sales funnel” or “purchase funnel” has existed long before the Internet (1898 [Wiki]) – it’s essentially how businesses are run.
However, in “Internet speak”, we tend to refer to sales funnels as a process, or system, that’s streamlined with the help of automation and other tools.
By utilizing the tools and resources available, individuals and small businesses are able to multiply their revenue with much greater ease than in the pre-Internet days.
Ultimately, the concept remains the same while the “how” has changed (for the better!) Continue reading “How Sales Funnels Work”