Having strong, engaging, and informative content on your website is a must for any successful business or organization. This is the portal through which website visitors can learn about your business. But how do they find your website on the internet that has more than 1.3 billion active websites (and that number continues to increase with each every second)? This is where the use of search engine optimization (SEO) strategies and best practices come into play.
SEO is the practice of increasing your website’s page rankings and the quality and quantity of traffic that visits your website via organic search engine results. SEO, in conjunction with the incorporation of effective keywords, helps users find your page when typing in an inquiry into their preferred search engine (Google, Yahoo, Bing, etc.). It’s essentially the spotlight that you use to make your website shine and stand out from the competition. Best practices have changed significantly over the years as search engine algorithms change. Continue reading “The SEO Factor In Content Marketing”