We write a lot about the importance of data and database marketing when it comes to lead generation. The reason for that it is typically the primary ingredient of a successful telemarketing campaign. Without good data, it’s unlikely you will generate positive results and a return on your marketing investment. We therefore recommend that you define your target market for lead generation success.
A good proposition to the wrong target company or decision-maker will take you nowhere. Yet, an average, or even undifferentiated, proposition that’s targeted at someone that’s looking for that kind of service may carry you through. What can we learn from this? Continue reading “Lead Generation Success Begins With The Right Target Market”